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Sell like a 6 year old

07-Dec / Articles / 0 COMMENTS / by cdobbin

I was reminded the other day of my meeting with Cameron Herold last year.  Cameron, by background, is the owner of Back Pocket COO (http://www.backpocketcoo.com/), the author of Double: How to Double Your Revenue and Profit in 3 Years or Less , a renowned speaker on the TED tour, an expert resource on Clarity.fm and the former COO of 1-800-Got-Junk.  Cameron was in Halifax to speak to our local chapter of Entrepreneurs’ Organization and I had the opportunity to spend some time with him prior to the event (as a well-deserved plug for Cameron, it was our highest rated event ever).  Our conversation led Cameron to share his belief that we should teach kids to be entrepreneurs, the reason I thought back to our meeting.

 

I live with my family in an old home in Halifax.   The home was built in the early 1940s and for the most part feels like it when you walk in.  Our street is lined with huge maple trees that are now 70 years old and are so solid that they survived Hurricane Yuan.  Every fall, all the lawns and the street are covered with maple leaves.  Mountains of maple leaves.  On average, we put about 30-40 huge bags of leaves to the curb each year for recycling at our house alone.  In fact, our street has so many leaves falling off the trees each year that the City of Halifax hires guys with garbage sized trucks to walk the street late fall and suck up the leaves with a powerful leaf sucker.  Needless to say, we can hide most of the neighbourhood kids in the giant leaf piles that we make.

 

My six year old daughter had an idea.  Last week, she gathered some leaves in a shovel, got her friend and knocked on our neighbor’s door.  The door opened.  As my neighbour and his wife stood in the doorway to their home and looked down upon two six year old girls holding a shovel full of leaves, my daughter asked “Which leaves would you like to buy?”  Our neighbours picked three, paid the girls the some money and watched them scurry down the street with smiles on their faces.

 

There are a few lessons there.

 

I’ve been fortunate to have worked with business owners in multiple industries, at various stages, across Canada.   I’ll make some brief comments and expand on them in a future post.  For early stage tech companies, find out whether there is a market for your software of product.  You can build all the bells and whistles you want but if you can’t sell it, you’re wasting precious time and money.  I see far too many companies focus on the technology rather than whether they can sell it.

 

We live in a region that is known for being rather conservative when it comes to business.  We also live in a world of pre-conceived notions and a society that brings people to the mean.  There is almost a hesitation to ask for business. There shouldn’t be.  Separate yourself from the pack.  If you believe in yourself, you believe in your product or service and you believe you can deliver to your client, then go for it.  There shouldn’t be anything holding you back.  You have something people want.  You should be asking for business every single day.  Make no apologies for it.  That is how your business grows.  Make it grow.

 

When you need an extra dose of confidence, think back to that shovel of leaves and be ready to sell like a six year old.

Cameron Herold EO sales
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